MADE IN THE SHADE A|W 12.

Här kommer lite mer bilder från MADE IN THE SHADE AW12, alla produkter nu i din närmaste SOLO-BUTIK!

@ 14:53 | Posted in Brand News, Campaigns, Denim, Lifestyle, News, Trend | Tagged , | Leave a comment

Nudie Jeans 100% Ekologiskt!

Här kommer mer information om hur NUDIE JEANS blev 100% ekologiska:

On the Kick-off of summer 2006 Nudie Jeans declared that the goal for the future would be to have a 100% organic denim collection. And for FW12 we have reached that goal!

In the collection of FW12 all denims are made with 100% organic cotton. It has been a struggle to reach this goal. Most of our denim suppliers had few if any organic denims when we started this project. This has forced us to change the way we work and the reason that we can achieve this now for FW12 is that we due to our increased quantities makes it possible to develop our own fabrics. So instead of buying from the collections offered by our suppliers we have developed our own organic fabrics together with them, which also enable us to make them exactly as we want them to be.

The best suppliers of denims are located in Italy and Turkey. Since Turkey is also a major supplier of organic cotton it was natural to develop most of our denims there.  As always we only work with the best suppliers and constructions. Quality is always our top priority; if an organic fabric is not up to standard it is not in our collection.

We are especially pleased to be able to offer all power and comfort stretch in organic denim. These fabrics are even more difficult to source. Few suppliers offer the combination of high quality and environmental friendliness that we are looking for.

SOME COTTON FACTS 

  • Global cotton production is accounting for 2.5% of the world’s arable land.
  • Conventional grown cotton consumes approximately 25% of the insecticides and more than 10% of the pesticides used in the world. (www.aboutorganiccotton.org
  • A bale of cotton weighs about 227kg.
  • The fibre from one 227kg cotton bale can produce 215 pairs of jeans, 250 single bed sheets, 750 shirts, 1,200 t-shirts, 2,100 pairs of boxer shorts, 3,000 nappies, 
  • 4,300 pairs of socks.
  • One t-shirt made from conventional cotton represents 2700 litres of water, and a third of a pound of chemicals, which often contaminate water supplies.  
  • Cottonseed oil can be used for cooking or used in a range of industrial products such as soap, margarine, emulsifiers, cosmetics, pharmaceuticals, rubber and plastics.
  • The growing season in total is 180 days. 
  • About 17% of all cotton production is picked by hand, mostly in developing countries (wwf.se)

 source: http://www.cottoncrc.org.au

 

@ 08:37 | Posted in Brand News, Campaigns, Denim, Event, News, Trend | Tagged , , | Leave a comment

MADE IN THE SHADE KAMPANJ AW12!

MADE IN THE SHADE har för första gången gjort en look book, här kommer lite mer bilder från den:

HERR: VÄST: 999KR, SKJORTA: 699KR, MÖSSA: 149KR, JEANS: SOLO ACC: PRIVATA.

DAM: JACKA: 1199KR, TRÖJA: 799KR JEANS: SOLO, ACC: PRIVATA.

HERR: JACKA: 2499KR, SKJORTA: 599KR, TRÖJA: 599KR, JEANS: SOLO ACC: PRIVATA.

DAM: PONCHO: 699KR, TRÖJA: 799KR JEANS: SOLO, ACC: PRIVATA.

@ 09:26 | Posted in Brand News, Campaigns, Denim, Lifestyle, News, Trend | Tagged , | Leave a comment

NUDIE JEANS på SOLO AW12!

Nudie jeans är nu 100% organiskt, vi på SOLO lyfter på hatten.

Nedan kan ni läsa vad Maria Erixon Levin, Founder, Creative Director på Nudie jeans säger om detta:

I am proud to say that Nudie Jeans is currently a market leader within organic cotton denim, and proud to be part of a denim industry which truly treats this issue seriously.

And I’m proud to meet more and more producers and weavers who realise organic denim is not only an eco-trend, but a sustainable way of working moving forward.

I’m proud we can resume our partnerships with the world’s foremost producers, partners who are now committed to investing time and money  into organically harvested cotton plantations – not just as an avenue towards a quick return or another passing fad, but as a commitment to an important principle.

I am filled with pride when I hear colleagues and key players within the denim industry attending aParisexhibition respond so positively to our consistent approach to our core values.

This has been our ambition all along. Sure, it has taken time, but we have maintained the courage of our convictions during a period that has seen a number of eco-trends come and go. For us, this is a question of lifestyle, and one of our core values. Since starting up back in 2001, we have remained focused on issues around sustainability and the environment regardless of the demands of the market or our customers, in a time when price has been a key factor. Prices have often been so low that quality, as well as organic and CSR-aware production have been sacrificed as a result.

We have chosen to work with organic cotton regardless of the trends of the day. We are often asked if our values are a marketing tool, or something requested by our customers. The answer is no. It’s a choice we make in the boardroom, and a choice we make during product development. We believe our commitment to organic production should be part of our pricing and quality profile.

In 2006, we invited all our material suppliers and laundry operators to join us in a discussion on sustainable development in the industry. And today, we are especially proud to say we offer 100% organic cotton across our entire range of rigid, stretch and selvage denim. This is a vital stage in the evolution of the Nudie Jeans philosophy. We would like to say a big thank you to everyone who has been with us along the way.

/ Maria Erixon Levin, Founder, Creative Director

Välkomna att prova dina 100% organiska jeans hos oss på SOLO.

@ 09:40 | Posted in Brand News, Campaigns, Denim, Lifestyle, News, Trend | Tagged , , , , , | Leave a comment