Wrangler Denim Spa: Therapy for Legs



Wrangler’s new Denim Spa collection promises to smooth and tone the skin while you wear your favourite skinny jeans. Just how do they beautify your legs? We answer your every question.

What gives the jeans their ability to enhance my skin?

Every pair of Wrangler Denim Spa jeans contains moisturising ingredients that are sprayed onto the denim during the manufacturing process. After a thorough washing process, Wrangler Denim Spa jeans are sprayed with cosmetic microcapsules that contain high-performing moisturising ingredients. Upon drying the jeans in an oven, the microcapsules bind to the fibres, giving them a good resistance to washing while still allowing the moisturisers to transfer onto your skin whenever you are wearing your jeans.

What are the active ingredients and do they really work?
Wrangler Denim Spa jeans come in three finishes: Smooth Legs (the anti-cellulite model), Olive Extract (for moisturisation) and Aloe Vera (to soothe sensitive skin). All of the formulations are based around natural oils and butters designed to build a lipid film on the skin, thereby locking moisture into the skin. These include apricot kernel oil, passion fruit oil, rose hip oil, shea butter, monoi de Tahiti (the French Polynesian beauty secret made from Tiare flower buds soaked in refined coconut oil) and squalene, an oil extracted from olives that can penetrate the upper layers of the skin especially well as it is nearly identical in structure to a lipid found naturally in skin. Anti-inflammatory vitamin E has been added to protect these oils from degradation.

The Smooth Legs finish contains additional proven anti-cellulite agents such as algae extracts, retinol and caffeine that have been proven to lessen the appearance of ‘orange peel’ skin and reduce adipose (fat) cells in the subcutaneous layer of the skin.

The processes used to create cosmetotextiles require ingredients that are stable and non water-soluble so the benefits hold well in the garment’s fibres. Wrangler used significantly high levels of these ingredients to be sure they are reaching the skin.

Will the Smooth Legs jeans really shape up my legs?
Yes. Jeans treated with the Smooth Legs finish were tested in a monitored consumer trial conducted byFrance’s Institut Adriant in which 160 women were asked to wear the jeans for 6 weeks, 5 days a week and at least 8 hours a day. After four weeks 69% stated the state and appearance of their thighs have improved, 63% noticed an improvement in the firmness and tonicity of their skin, 76% said the softness of their skin had improved and 67% stated that the “orange peel” appearance of their skin had improved.

How do the active ingredients in the formulations make their way from the jeans onto our skin?
The cosmetic ingredients that are added to the jeans are protected in microcapsules that are a thousand times smaller than the tip of a needle and tightly bound to the denim fabric. When the jeans are worn, the tight fit design of the Wrangler Denim Spa styles (available in skinny Courtney, Corynn and Molly cuts) means that the friction of the denim against the skin progressively breaks open the microcapsules, releasing their content onto the skin. Plus, the way the fabric massages the skin boosts the overall performance, similar to massaging on a conventional body cream or gel helps to soften the skin and break down fatty deposits.

What is the lifespan of the cosmetic benefits of a pair of Wrangler Denim Spa jeans?
When you get your jeans home, the initial loading of cosmetic ingredients will provide benefits for about 15 days’ wear. During this time most women will wear the jeans 4-6 times. There will still be some 5-15% of the initial loading present on the jeans after 15 days’ wear, but the effects will not be as great after this time.

Can I make them last longer?

Yes. A reload spray is sold alongside the Smooth Legs treatment. Women may start to use the reload spray after 15 days wear. Once you have started to reload your jeans with the reload spray, this process needs to be repeated after each wash because the amount of ingredients applied this way is smaller than during the initial load. One reload spray can be used 8 times and every time you respray your jeans, the re-energising effects last 6-10 wears. That means your jeans will retain their cosmetic effects for approximately 67-95 wears.

Do I need to treat the Denim Spa jeans with extra TLC (tender loving care)?
The cosmetic finishes are not washed out easily but the cleaning process does remove some of the active ingredients. Don’t wash your jeans unnecessarily frequently and avoid harsh detergents. Choose mild detergents, suitable for delicates and wash at moderate temperatures (around 30-40°C).

Applying a luxurious body moisturiser is a real sensory treat for me. What are the benefits of switching to a cosmetotextile?

Wrangler’s Denim Spa jeans are a great sensory equivalent. They have a flattering creamy touch designed to evoke a cosmetic product when you first touch it and a pretty, subtle fragrance. The key advantage of cosmetics built into a pair of jeans is convenience: every time you want to apply a cosmetic product on a large body surface, it takes time and effort; jeans cover a large surface area of your skin all day long so why not get the skincare benefits without having to do any of the work?

Will the jeans still look good even after they have lost their ability to make my legs softer and sleeker?
Definitely. Wrangler Denim Spa jeans are designed in fashionable cuts that mean you look as refined and elegant as with any other non-cosmetic, high quality, well designed pair of jeans. The cosmetic element is hidden inside the jeans and, as it does not damage the fibres in any way, once the cosmetic loading has been fully used up, you still have a wonderful garment that will last just as long as usual. 


@ 18:22 | This entry was posted in Brand News, Campaigns, Denim, Lifestyle, News, Trend and tagged , , , . Bookmark the permalink.

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